Following the announcement of the Orange & T-Mobile Merger, a team of Design Strategy students were given a brief to develop the new brand strategy and present a report as a part of the 'Design Strategy & innovation' course at Brunel University (West London).
Primary research was conducted to understand the companies and their main competitors. Customer surveys, direct observation, customer journey mapping and one-on-one interviews with customers and store managers of the merging companies were used to identify how consumers viewed the two brands.
Primary research was conducted to understand the companies and their main competitors. Customer surveys, direct observation, customer journey mapping and one-on-one interviews with customers and store managers of the merging companies were used to identify how consumers viewed the two brands.
Promotional Poster
New Store Front
New Store Interiors
Interiors Planning
Service Point
Touchpoints
